American Zoe Roth, who is the heroine of the Disaster Girl meme, auctioned it off in a non-fungible token (NFT) format. The meme was bought by a user under the nickname @ 3fmusic for a cryptocurrency – the cost of the token was 180 Ethereums ($ 500.7 thousand), according to The News & Observer.
While making the NFT, Zoe and her father Dave coded a token for further profit. The family of the heroine of the meme will receive 10% of the amount of each subsequent sale. “The opportunity to sell the meme showed us that we have some kind of control over the situation, some kind of mediation in this whole process,” Zoe said.
The meme is based on a photograph taken by Dave Roth in 2005. His family lived two blocks from the fire station in Meban, North Carolina. Against the background of which 4-year-old Zoe posed for her father, the fire was actually planned – firefighters were clearing a plot of land next to the Roths’ house. Dave took a series of photos of his daughter to test the new camera. He later began uploading his pictures to photo banks, and three years later he won the JPG magazine’s Emotion Capture photo contest. The publication published a snapshot of Dave, where Zoe smiles slyly against the background of a burning house. After that, the girl became the heroine of memes.
Earlier, the Ukrainian Internet project Toronto Television sold the meme “Chew crap!” in NFT format. The deal took place during an auction on the OpenSea platform. The buyer purchased a token for cryptocurrency – in terms of dollars, its value was more than $ 2,500.
A non-fungible token is a new type of digital asset that guarantees the originality of an item and the ownership of its owner. Each NFT token is unique and cannot be reproduced. Now NFT technology is experiencing a real boom. Tokens are especially popular in the field of arts and sports, in the virtual real estate market, and games.