The popular Korean series “Squid Game” will be earning Netflix values in the order of 900 million dollars (776.97 million euros, at the current exchange rate), indicates Bloomberg, which had access to the company’s accounts.
Netflix does not disclose the metrics it uses to determine the earnings of each of its titles, but it is possible to calculate the performance of products by subtracting production costs from the impact generated by the public.
The “Squid Game” series cost about $2.4 million per episode, totaling $21.4 million, and the first season will have had an impact of $891.1 million.
“Squid Game” – a series about a group of people playing multiple games to try to win a massive final cash prize – premiered on Netflix on September 17th and, in the first 23 days, was watched by 132 million users, dethroning the record for “Bridgeton”.
By early October, an additional 111 million people would have started watching the series, making it one of the most-watched ever.
In “Squid Game” statistics, Netflix indicates that 89% of viewers have seen more than 75 minutes and 66% will have finished the season by the beginning of this month.
This Monday the company will present its quarterly accounts and the results of “Squid Game” – as well as the inclusion of the series “Seinfeld” in the catalog – are cheering Wall Street investors after a weak start to the year.